Hiring social media influencers via a social media influencer platform for your next photo shoot not only will give you access to great imagery but also they have the power to promote your new photos and campaign to their tribes (audiences). A new generation of companies specializing in social media marketing has emerged in the last several years, promising to assist brands in harnessing the power of these new platforms as marketing tools. Free Marketing Plan Template for PowerPoint Presentations is a free PowerPoint template for marketing plans that you can use as an outline template to make a complete presentation on Marketing Plan for a business, product or brand development. KnowBe4 offers pre and post sales support as well as technical support when you need it. The timeline tracks the strategies and objectives of the campaign along with the campaign completion deadline. Create your read-to-go worspace template in seconds. Often the product launch plan is captured in a high-level product. Litmus did so by creating a 3-email series in which they involved their subscribers to participate to further spread the curiosity on social media. All the Project Management and Business Templates you need. Related Posts. 1 week to launch: Set up your product in your storefront. This is a great example of using visual content within Prezly's story editor to enhance the press release. This product roadmap template makes it easy to communicate the direction of multiple products in one view. Below, we've created a basic template. Congratulations! You’ve just created your social media profiles. Launching a new product or expanding to a new market? relying on a template press release is a strategy of the past. Choose or upload graphics Personalize your mockup by inserting your company logo, app store or google play icon etc. The four categories, represented by swimlanes, are product/service management, branding/marketing, channel management, and sales/post sales. You can use this presentation template to display your information for setting goals, looking to the future, seeing an outcome, looking at opportunities, or showing a point of view. Find more social media templates for Instagram posts, Facebook covers, YouTube channels, Pinterest and more. Social media users are far more likely to purchase a product or service if they have some pre-awareness. You need to keep the product development team on track through all phases of the launch process. Create high quality, professional business flyers in only a few clicks. Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. It is a high-level roadmap that provides your stakeholders with a general overview of marketing initiatives across different categories. 6 Color Variants Flyer Templates via Envato Market. 10 Social Media Strategies for Car Dealerships. Credit Union Member Satisfaction Survey. Every template is just a starting point. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the. Product launch can be of an existing product which is already in the market or it can be a completely new innovative product which the company has made. Contrary to popular belief, social media is ideally suited for impression­-based strategies. Refrain from using too much text, as it will be more difficult for people to read on mobile. Host contests and reward brand advocates. Whether you are trying to grow as an influencer or a brand, these top social media influencers can teach you valuable insights. In order to leverage the full power of a social media campaign on Instagram, you need to understand how consumers use social paths so that you can use them too. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Our Solution. These designs work for both internal audiences as well as external folks. Marketing and communications. It also allows you to link your strategy with releases and features so that you can explain how the team’s work ties to the big picture. Huge is a full service digital agency headquartered in Brooklyn with offices worldwide. 25 Examples of Unique Sites Using Squarespace. Clearly articulating the benefits of your new product or service can pique the interest of customers. Social media users are far more likely to purchase a product or service if they have some pre-awareness. Getting started with using SWOT is relatively simple, you don’t need any graphs or diagrams, just for sections of a document or a piece of paper that are divided up as mentioned above. Equally, competition has never been as fierce. Launching in Beta is a common method to prevent the havoc of an imperfect release, and lately it’s been utilized as a promotional technique. Analyze data on more than 540 million domains and >10 billion keywords. Understanding these metrics will help you to better launch and advertise your idea. Neal Schaffer. Squarespace's tactic of putting a face to their campaign showed successful results, however, so even if you can't get Jeff Lebowski for your next product launch, developing a trustworthy, likable character to stand in front of your product is a great idea. And I'm thrilled you're here. It won’t do you any good to share frequent messages if you don’t have any followers. Because they know the value of the new version inside out, they presume that users will instantly see its value. Start reading back issues of their articles and communicate to the authors via email and through social media. A social media kit template is a presentation that will help you synthesize the primary information about your company. When launching a product - and aiming for maximum impact - a teaser campaign, also known as a pre-launch campaign can be a very effective way of generating curiosity and buzz around your product before the big reveal. Launch your brand with it all in writing so that you can stick to your timeline, strategy, and budget, and meet your objectives:. According to a Smart Insights survey, more than half of companies that use social media marketing find that it increases revenue and sales. A great video included in a product launch strategy makes it brilliant. Agile Marketing Software powered by 1,000+ practical tools, templates, training courses and reports. 30 Days to an Epic Launch: A Daily Plan to Start Your Business Online. The insatiable 24/7 news cycle and the dominance of social media makes launching a new product far easier in some ways—and more difficult in others. Powering 20,000+ Membership & Directory Websites Worldwide Since 2009, thousands of online entrepreneurs and professional member organizations – across all industries – have relied on Brilliant Directories as the best directory script to power their membership websites. Joomla! is the only major CMS that is built entirely by volunteers from all over the world. Add-ins are a feature in Microsoft Excel that provide additional features and commands. This is a great example of using visual content within Prezly's story editor to enhance the press release. I’m also a small business owner, and I’m interested in hiring you for a similar project. TeamWorks will process all of your online payments for you. Cheryl used the dotted line template to showcase your blog’s awesomeness to potential partners. This high-level template will help you outline your annual marketing strategy, identify your most important initiatives, and track the right metrics all year long. Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. 6 Color Variants Flyer Templates via Envato Market. One of the main benefits of a social media management tool is the ability to schedule posts ahead of time. If you’re interested, let me know and we can arrange a phone call to discuss timeline, rates, scope, etc. With so many platforms and tactics to choose from, sometimes it's best to start by looking to other brands for social media marketing inspiration. Then choose your channels, including email, social media, SEO, blog articles, partners, press releases, and influencers. Starting at the ground floor and building up, here is our overview of how to create a social media marketing plan from scratch. You know how important this is. This will give you plenty of time to build up your team, foster engagement and excitement for the launch, and give you time to make adjustments and hone the product/website/book before your launch date. Â She has worked in corporate community relations for a Fortune 500 company, and public relations/communications for small businesses and non-profit. Social media is one of the most effective, yet inexpensive channels for promoting a product launch. Launch quickly and simplify tasks — all while saving time and money. Running a contest related to the product launch is an excellent way to do this. Then use your social media marketing calendar to ensure that you’re posting on the most effective outlets or have an equal presence across platforms. How to get beta signups for your startup in 9 steps. I like to think of this plan like a road trip. Today I’m going to talk about using using SWOT specifically for social media strategy(ies). Send out a few “tweets” everyday with some kind of special message attached to it. The new site launch is available and the URL is www. That’s why so many social media managers ensure their part in the launch is backed with social media analytics. Social media teasers can keep consumers engaged and interested in the brand offering before, during and after their launch. It’s simple really – MOJO themes is a marketplace for everyone to buy or sell themes and templates. Business goals are outlined, but you’re under the gun to come up with something fresh … and effective. Write a strong launch message to your lists of readers, customers, and/or affiliates. Plus, its "Design School" blog has tips and tricks for creating great images. It's time for you to properly leverage social media for product launching announcements. Benchmarks for Success. For more information on how to forecast for your call centre in Excel, take a look at our articles on forecasting. There's a massive market for campaigns launched on social media sites, and the power Instagram can have in driving engaged users is notable. A variety of social media tools are used to reinforce and personalize messages, reach new audiences, and build a communication infrastructure based on open information exchange. A free guide for your SWOT for social media analysis. This powerpoint can be used for real estate market review, new business funding request, product review, marketing and promotions post launch review, market research, social media impact studies, education and training. Making your product launch a big deal is an excellent way to get the media and your audience to take it more seriously. It’s time for you to properly leverage social media for product launching announcements. This checklist includes items from years of hard-earned experiences, mistakes and lessons learned. See more ideas about Advertising Campaign, Teaser campaign and Campaign ideas. But you also have to market the event itself. This is another of the product launch ideas that can greatly influence how your product will sell. It's important to explain how you'll raise awareness for this in a marketplace that is increasingly cluttered with all sorts of new apps/sites/products/services launching every day. Alert your social media network, as well as your offline network Set up readings and signings with local and regional bookstores Making a solid pre-publication marketing and publicity plan and following it through might not be as glamorous as writing a book, but they are important steps toward sharing your book with the world. Show prospects your professional brand with our Social Media Proposal. Visibility of merchandise enhanced through dedicated themed areas i. Choosing from hundreds of fonts and text layouts, and finally, download your design, share them on social media, or email it right from Canva. StockLayouts free graphic design templates include easy-to-edit layout files with photos & artwork. ” Neal Schaffer Social marketer. This is the manual you must download to make a careful selection of the people, resources and contingency plan to make your product launch plan a success. If you want to see the engagement rates, Instagram posts with the most impressions or Twitter analytics that releate with your product launch, try Sprout Social for a 30-day free trial today!. Watch Queue Queue. I think one thing that manufacturers tend to overlook is the importance of product samples. Having a template to get you started can make it quick fun and easy. Every post, reply, like, and comment should serve a purpose. Launch is a risky time, and there are a lot of variables to consider that, if not properly addressed, can spell disaster you can never recover from. Working in a trifold style, this template is well organised and layered in all the right places. Running a contest related to the product launch is an excellent way to do this. This is one eye-catching media kit! One of the tips I taught in class was to share your total social media reach and I love that she brought that front-and-center on her first page. 38% of people won't engage with your landing page if it's ugly. The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources. Our interactive Business Plan Writer has been designed to simplify the business planning process. Social media. To see ONE Social Media pack, follow the link Social Media! For MonsterPost readers we offer an awesome 5% discount! For MonsterPost readers we offer an awesome 5% discount! To get it, you should enter the promo code BecomeThe1 (and of course be a blog reader). 1 week to launch: Set up your product in your storefront. It guides your actions and lets you know whether you're succeeding or failing. Product Launch Checklist. Because they know the value of the new version inside out, they presume that users will instantly see its value. A social media kit template is a presentation that will help you synthesize the primary information about your company. You’ll want to post frequently on your social media accounts prior to the store’s launch as well as do some community building. Generating Ideas for Marketing Campaigns. Owned media relates to any marketing channel owned by your startup. The Importance of Product Launch Marketing. Free Accounts: Available; Customization Options: Yes; Ready made Templates: Not Available. Cisco’s Social Media Product Launch Campaign. It's important to explain how you'll raise awareness for this in a marketplace that is increasingly cluttered with all sorts of new apps/sites/products/services launching every day. This is one eye-catching media kit! One of the tips I taught in class was to share your total social media reach and I love that she brought that front-and-center on her first page. com to feedback or access our other guides. Don't make any announcements until you've completed a soft launch and have made sure that everything is correct and scalable. The latest social media news on sites, applications, and companies. Please go to www. Open and dynamic communication across your organization. For example, you could release a photo-journal of human rights violations against women when authorities launch an event promoting the equal rights of women or when they make claims about the improving state of women's health. Domain names, web hosting, website templates, and ecommerce solutions included. Social Media Strategy Template (Word or Excel) you can use to quickly and easily document your entire strategy. Tell them what’s included: The goal of a product announcement email is to get your readers interested enough to click on your call to action. In fact, here's an article you'll find useful if you want to launch your new product using social media. Congratulations! You've just created your social media profiles. This course will empower you with a broader knowledge and understanding of how to measure and optimise your organic and paid social media presence. Social media marketing is a fundamental part of any business, driving visits to a website and converting web users into leads. Similarly, case studies on social media and marketing brands brings out the creativity and innovation. Pre-Launch promotion in action. Free Business Flyer Templates & Examples. According to a Smart Insights survey, more than half of companies that use social media marketing find that it increases revenue and sales. Facebook and Twitter are popular sites you can use to get the word out and announce your new product but you could also use Snapchat or YouTube to be a bit more creative with your announce ment. And there’s even an eBook to show you how to cash-in on the trends. It might involve a combination of social media posts, email newsletters, press releases and perhaps even offline methods. Squarespace is by far one of the newest website building platforms out there, but that doesn’t mean the company hasn’t made waves when it comes to helping out customers who would like to launch online stores, blogs and business websites. Canva is fantastic because it even has an entire section of social media templates that let you create posts perfectly sized for each social network. Creating a Social Media Marketing Plan Using Templates. 1) CREATE animated collage and slideshow style videos with your own logo and text in minutes. Use these examples of restaurant social media marketing as inspiration to kick your business's plan into shape. 5cm to seamlessly work with the design. Enjoy, you social butterfly. Create your read-to-go worspace template in seconds. This template is a useful tool to organize your research so you can easily find and access the information you need. You can use it to explain the key areas of focus and the status of each initiative. That’s why so many social media managers ensure their part in the launch is backed with social media analytics. Launching in Beta is a common method to prevent the havoc of an imperfect release, and lately it’s been utilized as a promotional technique. The more specific your strategy is, the more. Marketing and communications. If you're in charge of launching a big social media campaign and you need a little inspiration, we've gathered some of the top social media campaigns of 2017 for you to aspire to!. Share your finalized press kit as a customizable, responsive web link or embed it on your website. Social Media Calendar Template. Download professionally-designed page layouts. Social media has been around long enough that you're already sold on the need. After Effects Templates 233. Yahoo! Small Business offers ecommerce platforms, web hosting, domain search and a website builder. Whether you’re looking to add a new service to your existing product portfolio, or would like to differentiate yourself from the rest, contact us to discuss options. Search results include images of all product. The last 5 years has been fantastic in the Indian Social Media landscape. Just like the audiences you're hoping to target on Facebook and Twitter, there's no one-size-fits-all approach to social media marketing. Collaborate with your team on this template to illustrate your company’s history, showcase products and services, and put your best foot forward. Launch your first Facebook Messenger chatbot in minutes, with no coding necessary, using MobileMonkey's chatbot builder and industry-based chatbot templates for a dozen types of business needs including lead gen, ecommerce, contests, surveys and brick-and-mortar. Social Media PowerPoint Template. Business professionals know the importance of product marketing proposal template, which is easily editable and customizable, makes projects easier to outline during big meetings. One of the easiest ways for your company to receive free media exposure (often known as "earned media") is through media events. Virgin Media. Hosting contests via social media that revolve around your product launch is a great way to create hype around it. because often they DON’T KNOW WHAT THEY NEED. If quality, customization, functionality, visual appearance and performance is important to you…. smartinsights. Social Media PowerPoint Template. Of course, all that time spent on social media means that brands increasingly want to use social platforms to promote their content, communities, and products. Optional subhead is placed here, usually in sentence format. A product announcement checklist only becomes useful when you have an effective product announcement framework and prioritization method in place. This offer cannot be used on product renewals or in conjunction with any other offer, sale, discount or promotion. Measure the satisfaction of your credit union members or bank customers and capture the full picture of how they see. This guest post is by Julia Drake. Host contests and reward brand advocates. Now, how are you going to tell the world about it? Planning the perfect product launch through social media is essential for any business, big or small. 46,475 WordPress Themes & Website Templates From $2 WordPress themes, web templates and more. Times are a-changin' and when. Getting on social media early is an important way to create momentum for your event promotion, building a community and spreading the mission that you've written about in your blog post (which you can link back to in your posts). A business is nothing without its customers, and 1&1 IONOS understands this. layer website launch press release sample by business example web new template. Cisco’s Social Media Product Launch Campaign. 1, which includes guided data discovery, automated predictive analytics, and cognitive capabilities such as natural language dialogue, making it possible for you to interact with data. You can start a countdown within your blog posts, in your blog sidebar, on your homepage, and/or across your social media accounts. Congratulations! You've just created your social media profiles. Gone are the boring, wordy releases that used to accompany every major announcement in the industry. Campaign Description: Software company Cisco has a healthy social media presence (we’re talking 100,000 Facebook followers and two million Twitter followers as of this writing), yet they still found a way to draw an even bigger audience with their social product launch campaign. We’ve got three best practices for new product announcements on Facebook and Twitter that’ll help you kick off your revitalized efforts. Create high quality, professional business flyers in only a few clicks. Watch Queue Queue. Social Media Strategist at The. Plan the Perfect Product Launch on Social Media From crafting your strategy to creating your photo and video assets, launching a new product on social media can involve a lot of moving parts. You can use our Photo Vote Contest template in a couple of ways. How to Launch a Successful Digital Marketing Campaign in 2016 The good news: 2016 can be a fresh start for your digital marketing campaigns. This powerpoint can be used for real estate market review, new business funding request, product review, marketing and promotions post launch review, market research, social media impact studies, education and training. The new site launch is available and the URL is www. IBM Watson Analytics is no longer available for purchase. Good marketing strategy for a new product begins with social listening and benchmarking competitors. Future launches from Kellogg's could follow a similar template on social media. Start by breaking down your efforts by milestone: pre-event, ticketing launch, day-to-day, and last call. Even five years after the public launch of Facebook, marketers were still wondering if they should include the Facebook 'fad' in their marketing strategy. In the online world, this refers to any websites and social media profiles that you operate. Your go-to resource for product management and product marketing information, including articles, eBooks, blogs, surveys and webinars dedicated to industry best practices. Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. Our beautifully-designed website templates come with hundreds of customizable features. You could provide your followers with sneak peeks, and exclusive previews of the product, or behind-the-scenes updates about the product being made. Litmus did so by creating a 3-email series in which they involved their subscribers to participate to further spread the curiosity on social media. No coding or HTML required. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to. 0 with Developer Rights by Tis Limited AmzCatalog Creator 3. We've got three best practices for new product announcements on Facebook and Twitter that'll help you kick off your revitalized efforts. A marketing calendar provides a blueprint for a product launch, helping you develop brand awareness and increase visibility and cement your position as a thought leader in. By "date" social media marketing plan in place and potential customers connected via Facebook and LinkedIn. Adobe Spark is an online and mobile design app. WAYS TO ENGAGE. But First, Here Are Some Free Social Media Resources. Download Construct. Depending on the timing of your giveaway, it might be beneficial to start the giveaway a week or two ahead of time to grow your audience before you launch a new service or product. You can also customize and reuse the templates for other purposes. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the. Social Media Strategy Template (Word or Excel) you can use to quickly and easily document your entire strategy. Here are some essential checklists, forms, and templates to put you on the right track. 100% free to use. I think one thing that manufacturers tend to overlook is the importance of product samples. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You can create your templates for free in Chamaileon by accessing it here. Social media. This offer cannot be used on product renewals or in conjunction with any other offer, sale, discount or promotion. Social Media Marketing Calendar Template Social media is a vital tool for promoting content, and this calendar template makes planning easy. Social Media Marketing Plan. Your final blog posts, social media updates and emails should now take on a more urgent, sales-focused message as you've spent the past few weeks or months building up a relationship - now is the time to be super clear with your direct calls to action and convert that long-term strategy into ticket sales. Distribute your surveys to get unlimited responses from your target audience. And unlike our competitors we combine a press release distribution service with media monitoring and RSS feeds that are used world-wide by journalists, professionals and businesses - everyday - and this means greater effectiveness for you. But First, Here Are Some Free Social Media Resources. In the weeks leading up to the big day, put together an online marketing strategy to attract attendees. Erin Condren brings fun and functionality together with personalized and custom products including the LifePlanner™, notebooks, stationery, notecards and home décor. Professionally designed Motion Graphics templates make a bigger splash on social. Our publishing tool offers multiple choices for sharing: you can either embed the form on a web page, send the form link via email or messenger apps, or choose to send it to any social platform you like. Social channels like Facebook, Instagram, and YouTube earn internet users’ attention for about 45 minutes per day, according to one study. Soholaunch Addons. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. After Effects Templates 233. These freebies will help you do something with the inspiration you’ll get from this post: Social Media Calendar Template: Plan all your posts ahead of time. Your Problem. As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences. Press Release Templates in DOC format. Fibre broadband, digital TV, landline phone and mobile services from Virgin Media. When it comes to social media, having a social media management tool allows you to scale your efforts with ease. Some of it is piece-meal, requiring you to search and cobble. Goal Check-In Sheet. Awesome examples, overall. World’s First Social Commerce Platform for Small Business. the entire site and/or subcategories of product based on multiple search criteria (price, brand name, featured items). This example roadmap is organized by the type of initiative. The ultimate goal of creating a mobile app requirements document is to provide a foundation for a successful product. Social Media Report. Easily organize and plan workflows, projects, and more, so you can keep your team's work on schedule. But indeed, it builds Buzz, pun intended. The email marketing manager helps you stay in touch with your most devoted customers, while the social media and blogging functionality is ready and waiting for your engaging, shareable content. For these messages to be effective, they should be clear, concise, relevant, and persuasive. To get you off to a running start, we've compiled some killer Excel templates for marketers. Social Media Campaign A strategic social plan with a content calendar and an intriguing hashtag can generate some pre-launch buzz and interest. If quality, customization, functionality, visual appearance and performance is important to you…. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. However, including social media for the sake of your attendees or for the sake of accomplishing your goals leads to a much more enjoyable and successful social media integration. A press release contains a compelling headline, event details, and contact information and is between 300 and 800 words. Explore Asana created templates and find one for your next project. Social Media: Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information. Create high quality, professional business flyers in only a few clicks. A collection of 344 One Page Templates. If you are interested in volunteering please head over to the volunteer portal. 0 is a Cloud Based Software developed for Affiliate Marketers. Use our template to develop a Product Launch Plan, which is an internal document that is shared among members of the launch team. Good news is, we've got a template for that. Start reading back issues of their articles and communicate to the authors via email and through social media. The following 12-step social Media Checklist should be followed by anyone just before they hit the "Publish" button. Organic social media. Uncover your competitors' organic search, paid, content, PR, and social media strategies. This high-level template will help you outline your annual marketing strategy, identify your most important initiatives, and track the right metrics all year long. Analyze data on more than 540 million domains and >10 billion keywords. Download 535+ free HTML CSS website templates that included 140+ responsive Bootstrap themes from templatemo and use them for your sites. Some were simple, some were complex, but all of them were huge successes. Because they know the value of the new version inside out, they presume that users will instantly see its value. Use social media to collect information about how customers are responding to your content and which sites are sending you the most referrals. If you want help using the SWOT framework for your social media strategy planning, not to worry!. It might involve a combination of social media posts, email newsletters, press releases and perhaps even offline methods. A press release contains a compelling headline, event details, and contact information and is between 300 and 800 words. We also use "Samsung Mobile" to show examples of using some of the ways for launching a product on social media. To analyze this phenomenon, we’d like to focus on 3 very-interesting fashion brand launches. This social media kit will help guide you on how to engage, the type of content to create, and where to share it to effectively increase awareness of Parent Aware, both within your organization and among your followers. Posts products on correct boards/collections. This is a great example of using visual content within Prezly's story editor to enhance the press release. For example, in Chamaileon, you can create product launch email templates that render perfectly on all devices- they are fully responsive. Engaging in social media is necessary and important because social networks are increasingly considered one of the top channels for generating brand awareness. Social Media Calendar Template. In the food realm, Starbucks' Unicorn Frappuccino (#4) represents a new breakthrough for the brand, which hasn't had a top ten MMNPL product since the 2010 launch of VIA Instant Coffee. Product launch marketing template is your reference to make any new goods be a hit in the market in just a short time. Now that you've created a follower persona, established your social media marketing goals, determined how you're going to measure your progress toward those goals, and checked in on your competitors' social profiles, it's time to build out your social media marketing plan with some exciting new strategies. But First, Here Are Some Free Social Media Resources. The following 12-month calendar is meant to be a guide. Use these examples of restaurant social media marketing as inspiration to kick your business's plan into shape. You'll find bi-fold as well as tri-fold designs. MarketingProfs believes that learning changes lives. Launching something new isn’t what is used to be; innovative tactics are required to cut through the noise. For maximum conversions from your product launch email, you will need to generate curiosity around your product. Describe possible solutions for any potential obstacles:. WAYS TO ENGAGE.